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Design savvy businesses increase their market share by 6.3%

Design savvy businesses increase their market share by 6.3%

That’s according to the Design Council of Great Britain. The Design Council carried out research by building a statistical model to find relationships between design and business performance. They measured a number of indicators that characterise business growth, including turnover, profit and employment growth. They then measured the effect that businesses believed designed had had on their growth.

Statistically, turnover growth was more likely in businesses that had increased their investment in design over the past three years. Conversely, those that decreased their investment cut their chances of growth.

The chances of design contributing to turnover growth rose threefold when business allowed design to lead the process of creating new products and services. Likewise, design should influence all stages of development to maximise the chances of growth.

For more information visit the the Design Council website.