Create your message then keep repeating it
Create a single clear marketing message to your customers. Once you have decided what that is, stick to it and keep repeating it. Why?
A single message because you want one thought to come into the minds of your prospects; a multi-point message is not easy to implant in a person’s mind.
Keep repeating it because it takes time for it to stick and even after it’s stuck it can become unstuck after a while. Remember we are all bombarded with sales messages of one kind of another all day, every day, and to survive in that noisy millieu requires simplicity and repetition. It’s an old technique but it is more true today than ever.
Create a single clear message and keep repeating it.