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Random thoughts from the desk of Director Alan Muscat. Your random replies are welcomed.

Blog - September 2013

Aston Martin: brand perfection.


Written by: Alan Muscat | Branding, Marketing

Not many companies have achieved the luxury of being in total control of the perception of their brand. Many companies are too small to be able to get the kind of exposure required to express the values of the their brand, while some companies are so big and unwieldy that their brand has a life of its own and can’t be easily controlled.